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Sweet Style

The Story

Sweet Style was founded by Sarah Hozran, who was frustrated with shopping in traditional malls. Her personal style didn’t fit a simple category and she wanted to shop in more unique places. She decided to create a social network that would make it easy to discover amazing stores and products from anywhere online.

Deena worked on Sweet Style for more than two years using her own savings before attracting Sweet Style’s first users. In 2011, she moved to San Francisco and raised funding after 40 investor rejections. Today, Sweet Style is a team of over 30, and millions of people are using it to find and buy products they love.